Over 21 million people have now received their first dose of vaccinations and the Bank of England has announced that it expects the UK economy to bounce back ‘strongly’ in the spring. We haven’t had greater cause for optimism throughout this whole pandemic.
This optimism is borne out by the results of CACIs recent national survey. It reveals that the mood of the nation is lifting, and a way out of this crisis is within reach. So, the future is indeed looking bright, but what a different future it will be.
The pandemic has fundamentally and permanently changed the consumer and how they engage with brand, operator and destination. This could herald a new age of customer engagement and the clues to what this might look like are in CACI’s latest report.