Revo supports Purple Tuesday’s change programme for organisations of all sizes from all sectors to get involved in the common goal of improving the customer experience for disabled people 365 days a year.
Some key facts for your notebook drawn from the 2021 Revo/Completely Retail Conference:
- The Purple Pound – the consumer spending power of a family where there is a disabled person – equates to £274 billion a year and rising at 14% per annum.
- Only 10% of businesses have any kind of strategy to access the disability market.
- 80% of disabled people have hidden impairments.
- Only 8% of disabled people are wheelchair users.
- £17.1 billion in online sales is lost due to poor accessibility and/or customer service.
Hear how one of our members – Hammerson – supports the campaign in a very practical way …
As an owner, manager and developer of urban real estate in Europe with a portfolio of high-quality flagship destinations and premium outlets, Hammerson has supported Purple Tuesday since 2018. Hammerson is committed to making its destinations more inclusive for people with a disability, and the shopping and leisure experience as welcoming as possible for all visitors.
All UK Hammerson flagship destinations participated in Purple Tuesday on the 2nd of November, delivering a number of informative events and activities for visitors and retailers. Across their portfolio, Hammerson partnered with a range of local organisations, disability charities and groups to deliver educational activities, experiential events alongside learning sessions for on-site colleagues, retailers and contractors.
At Victoria Leeds, Hammerson partnered with Opera North, a Leeds based opera charity to deliver a performance within Victoria Quarter, promoting their dementia-friendly opera events programme, putting on a wonderful performance that engaged and educated visitors.
Hammerson’s London destinations focused on ‘not every disability is visible’, with a number of information stalls at Brent Cross and Centrale & Whitgift in Croydon promoting support services, from sight loss charities to mental health support groups. Arts organisation MOSS, a collective of learning disabled adult artists from in and around South London, created canvas artwork to display in windows of a vacant unit at the Whitgift Centre.
In addition to on-site activity, the centre’s social media platforms promoted their accessible features including disabled changing facilities, quiet rooms and the hidden disabilities sunflower lanyard scheme which has been extended to all UK centres following visitor feedback from Purple Tuesday 2020.