Category

Best Marketing Campaign of the Year – Shoestring

Entered By

Castle Quarter

Why did you want to enter The Revo’s? 

The Revo Awards celebrate innovation, creativity and genuine impact – three things we’ve built right into the heart of Castle Quarter. The Heart of Norwich was born from a simple but bold idea: what if the community itself became the campaign? Entering The Revo’s felt like the perfect way to celebrate how, with zero budget and a lot of imagination, we turned partnerships into currency and proved that connection beats cash every time.

What makes your entry standout?

Our campaign didn’t have a marketing budget, just a big dose of creativity and community spirit. Instead of paying for promotions, we invited local heroes – from police officers to alpacas – to take centre stage. Every event created genuine joy, social buzz and measurable results at absolutely no cost. While others brought attention, we earned affection. We like to think of it as marketing with a heartbeat.

How do you envision the future of your industry, and how do you hope to contribute to it?

The future of retail isn’t just about transactions – it’s about transformation. People crave experiences that feel authentic, inclusive and meaningful. Castle Quarter aims to keep leading that charge: proving that you don’t need deep pockets to make a deep impact. If we can keep turning ideas into community gold, we’re doing something right.

What one word best summarises your entry?

Heartfelt