Category

Best Community Initiative

Entered By

Key Lime PR & Marketing

Why did you want to enter The Revo’s? 

The Revos and Purple Apples have been a standout date in the calendar for such a long time, we wouldn’t miss them! Being recognised for the hard work and passion that goes into each day is really important.

What makes your entry standout?

This was a passion project, borne from wanting to make sure no child felt less than because of financial pressures or difficult circumstances. The team worked so hard to secure a phenomenal amount of community donations, in-kind support from businesses, free time to help run the shop – which all culminated in tears of joy when the teens said yes to the dress. Heartbreaking stories about money worries turned into heartwarming moments when they realised they could go to prom and be just like their friends. We made the space safe and inclusive, and the experience as close to a premium prom shop as we could. It was the most rewarding project we’ve ever delivered.

How do you envision the future of your industry, and how do you hope to contribute to it?

While the industry is changing rapidly, we are committed to provide the best service to our clients, delivering outstanding community-focussed projects and engaging customer experiences.

What one word best summarises your entry?

Heartfelt