Category

Best Marketing Campaign of the Year – Medium

Entered By

BeWonder*

Why did you want to enter The Revo’s? 

Following a multimillion pound refurbishment and rebrand, The Revos provides an opportunity for Caledonia Park to challenge perceptions and showcase their transformation amongst peers, whilst celebrating those who have demonstrated excellence in the built environment.

What makes your entry standout?

During the quietest period on any retail calendar, whilst battling the Scottish winter weather, Caledonia Park designer outlet achieved an average YoY increase in footfall of +66.5% across three days in February with our Comic-Con Takeover. Three days of activity achieved a total asset sales increase of +58.4% YoY (+£221,666), and drove brand awareness for Caledonia Park following a multimillion pound refurbishment. Caledonia Park Comic Con Takeover truly appealed to everyone with attendance from the core local demographic and pulling those visitors from further afield with a drivetime of over 90mins.

How do you envision the future of your industry, and how do you hope to contribute to it?

With Outlet centre expenditure in the UK expected to increase by 18% in 2024, and e-commerce growth predicted to slow, the power of place and the importance of customer experience will continue to be a leading driver for consumer decision-making.

Following a multimillion-pound refurbishment, Caledonia Park Designer Outlet located in Gretna continues to challenge outdated perceptions through leading guest services, strong ESG and social value initiatives and engaging campaigns, aligned to its vision to be Scotland’s premier outlet destination.

What one word best summarises your entry?

Epic