Category

Best Marketing Campaign of the Year – Medium

Entered By

Castlepoint

Why did you want to enter The Revo’s? 

Festive Flight was one of Castlepoint’s most ambitious and successful events, delivering record engagement and a new benchmark for our festive offer. The Revos celebrate the very best in innovation and placemaking, so it felt like the right platform to recognise a project that delivered real impact alongside unforgettable moments for families.

What makes your entry standout?

We transformed a landscape void in the car park into a fully immersive aircraft experience complete with Elf Cabin Crew, AI visuals, aviation interiors and global festive storytelling. It sold out early, drove significant uplifts in footfall and sales, and delivered a Christmas activation unlike anything else in the region.

How do you envision the future of your industry, and how do you hope to contribute to it?

The future lies in experiential, story-led retail that transforms spaces and creates memorable reasons to visit. With Festive Flight, we’ve shown how immersive design, technology, and strong partnerships can redefine retail experiences and we aim to keep pushing that boundary.

What one word best summarises your entry?

Elevated