Best Marketing Campaign of the Year – Medium
Grand Arcade – Cushman & Wakefield
Why did you want to enter The Revo’s?
I was eager to enter The Revo’s because of its esteemed reputation within the industry and the recognition it commands among our peers. Entering The Revo’s is not just an opportunity for recognition but a chance to showcase the dedication and creativity that our team has invested in making Grand Arcade a standout destination.
What makes your entry standout?
This campaign brings an innovative twist on the traditional Christmas campaign, putting the community first, with local artists, a free activity loved by local citizens and tourists, all in support of the homeless.
How do you envision the future of your industry, and how do you hope to contribute to it?
I envision Shopping Centres as vibrant hubs where individuals can immerse themselves in meaningful ‘experiences’ that extend beyond mere shopping. In adapting to evolving consumer expectations and environmental considerations, the industry must broaden its scope by providing an extensive array of services, promoting sustainable products, and curating experiences that foster community connections. Local communities, now more than ever, will play a pivotal role in shaping this transformation.
At Grand Arcade, Cambridge, we aspire to set an example for this vision through our dynamic event programming. Our goal is to create a space that transcends traditional retail, offering a rich tapestry of experiences that resonate with our visitors, embody sustainability, and strengthen the bonds within our local community.
What one word best summarises your entry?