Isabel’s Retro – Parkway Shopping Centre

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Isabel’s Retro – Parkway Shopping Centre


Independent Operator of the Year

Entered By

Parkway Shopping Centre/JLL

Why did you want to enter The Revo’s? 

Isabel’s Retro has experienced significant growth in both turnover and profit since moving to its current location in Parkway Shopping Centre. The store’s expanding customer base and elevated exposure demonstrate its success as an independent retailer.

These exceptional qualities, outstanding customer service, advocacy for inclusivity, innovation, and growth deserve recognition and what better way than by entering the Revo’s 2023 in the Best Independent Retail Award category.

What makes your entry standout?

Isabel’s Retro offers a diverse range of retro-inspired products, carefully selected by Isabel herself. Her ability to identify stylish and on-trend retro pieces sets the store apart from competitors, making it a true destination for retro enthusiasts.

Isabel and her team go above and beyond to assist customers in finding the perfect retro-inspired items. They take the time to establish personal connections, offer styling advice, and create a personalised shopping experience that leaves a lasting impression. This commitment to exceptional customer service fosters a sense of belonging and drives customer loyalty.

Isabel’s Retro serves as a safe space and champion of inclusivity, particularly for the LBGTQ+ community in Newbury. The store actively promotes equality and understanding, both within its physical space and in the community. By supporting LBGTQ+ organizations, engaging in events, and actively advocating for LBGTQ+ equality and education, Isabel’s Retro has become a trusted ally for the community.

Isabel’s Retro has successfully adapted to the evolving retail landscape by establishing an active online presence and online store. Through social media engagement, contests, and behind-the-scenes content, the store has built a strong online community and expanded its reach beyond Newbury.

Overall, the combination of exceptional product selection, expert curation, outstanding customer service, inclusivity, and innovation makes this award entry for Isabel’s Retro stand out as a shining example of an outstanding independent retailer.

How do you envision the future of your industry, and how do you hope to contribute to it?

Isabel’s Retro will contribute to the future of the retail industry by demonstrating that Independent retail can embrace omnichannel strategies, deliver best in class personalised customer experiences, prioritising sustainability and ethical practices, leveraging technology for innovation, and continuing to be an advocate for inclusivity and community engagement. Their practices and successes serve as a blueprint for other retailers to thrive in the evolving retail landscape.

What one word best summarises your entry?