Best Marketing Campaign of the Year – Medium
The Liberty Romford
Why did you want to enter The Revo’s?
We wanted to enter “Free to be Space Bound” because we were proud of the outstanding response from tenants and customers and wanted to share the amazing results with the wider placemaking industry. The Revo’s is a prestigious awarding body that recognises excellence in our industry and we wanted more than anything to be a part of it.
What makes your entry standout?
The outstanding results, up to 17% incremental sales increase YOY, 1.6% footfall increase YOY, 263.47% increase in social reach YOY. Not to mention, an 11% uplift in event participation vs last August. Tenants commented it was their campaign to date, they loved it!
How do you envision the future of your industry, and how do you hope to contribute to it?
The industry is constantly evolving and shopping centres aren’t what they used to be. So to move the times and evolve the marketing strategy, it’s important for us to continue to raise the bar and increase the customer experience in-line with the expectations of the modern-day retail and leisure industry.
What one word best summarises your entry?