Experience on Main Street Conference Announces the Conference Programme

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Experience on Main Street Conference Announces the Conference Programme

London, UK – June 14, 2024 – Experience UK is thrilled to announce the return of the Experience on Main Street Conference, scheduled for July 10, 2024, at the prestigious University of the Arts, London: Central St Martins. This annual event, organised by Experience UK, a leading trade body representing the experience economy, and partners, the UK’s Department for Business and Trade.

Event Overview

In its second year, the Experience on Main Street Conference continues to draw a diverse audience comprising central government officials, city planners, architects, developers, cultural district managers, experience designers, and leisure operators. The conference serves as a pivotal platform for thought-provoking discussions, inspiring presentations, and networking opportunities focused on revitalising high streets, shopping malls, downtowns, and lifestyle destinations into thriving cultural hubs.

Conference Highlights

  • Keynote Address by Nick Searl: Renowned for his leadership in the Kings Cross Regeneration project, Nick Searl, Executive Director of Related Argent, will share invaluable insights into successful culture-led urban revitalisation efforts.
  • Panel Discussion on Kings Cross: Stephen Mayhew (Chief Business Officer, The Francis Crick Institute), Andrew Caruso (Partner, Hatch), and Richard Slaney (CEO, Lightroom), join Nick Searl to explore the transformative impact of cultural initiatives across Kings Cross.
  • Spotlight on Outernet Development: Karrie Goldberg (Outernet Venues) and Rowena Maddock (Outernet) will discuss the profound impact of the Outernet development on Tottenham Court Road, highlighting its role in shaping future urban landscapes.
  • Global Perspectives on Urban Development: Placemaking experts, urban masterplanners, and culture and experience producers will showcase international case studies of successful mixed-use developments, providing attendees with diverse strategies and insights.
  • Addressing Challenges in Urban Regeneration: Discussions will focus on ground floor vacancy issues in high streets, exploring adaptive reuse strategies with input from local councils, heritage action zones, and experience designers.
  • Community Co-curation: Experts will share best practices and case studies in cocurating arts and cultural placemaking projects, fostering community engagement and sustainable urban development.

Additional Speakers

In addition to the above, the conference will feature insights from:

  • Mike Clewley, Cultural Tourism Manager – Mayor of London’s Culture team at City Hall, discussing upcoming culture and leisure-driven redevelopment projects across London.
  • William Chamberlain, Co-founder of Hackney Wick and Fish Island Community Development Trust, providing perspectives on community-driven regeneration initiatives.
  • Kitty Vaughan, F&B and Leisure Leasing – Pradera Lateral, offering insights into innovative leasing strategies for revitalising urban spaces.
  • Cannon Ivers, LDA Architects, and Professor Derek Clements-Croome, Reading University, who will discuss models for measuring success in urban redevelopment from economic, environmental, and health perspectives.
  • Jevan Chowdhury, Creative Director, Wind and Foster and Dr. Marta Gonzalez Ruiz, PLP Architecture, sharing their expertise on international mixed-use urban developments.
  • Becky Jones, Someday Studios-Oxford Street Meanwhile, Hannah Harris, CEO Plymouth Culture, Karrie Goldberg, The Kagency and David Hutchinson, Path Entertainment, contribute perspectives on adaptive reuse and cultural placemaking in urban settings.
  • Tracey Robbins, Eden Project, Nephertiti Oboshie Schandorf, Peckham Platform, Artichoke, Moira Lascelles, UP Projects, Jenny Natusch, Escape2Make Morcombe discuss best practice in co-curating arts and cultural placemaking projects with local communities.
  • John Sullivan, Director and Founder. The Light The Big Picture, Samuel Kirk, Director BCI Studio and Kitty Vaughan, F&B and Leisure Leasing – Pradera Lateral explore the challenges and opportunities in developing large scale experience driven projects at the heart of developments.

Why Attend

The Experience on Main Street Conference offers attendees:

  • Insightful Sessions: Gain knowledge from industry leaders shaping the future of urban spaces.
  • Interactive Panels: Participate in discussions on project conception, funding models, and sustainable development practices.
  • Networking: Connect with developers, property managers, and experience providers to explore collaborative opportunities and innovative solutions.
  • Exhibition Access: Discover new technologies and services at the tabletop exhibition, showcasing organisations driving urban revitalisation.
  • Comprehensive Resources: Receive a complimentary copy of the Experience on Main Street Capability Brochure featuring leading UK organisations at the forefront of urban regeneration.

The 2024 Experience on Main Street Conference is kindly sponsored by Wild in Art, creative producers of spectacular, meaningful and innovative public art trails.

Registration Information

Tickets for the Experience on Main Street Conference, including access to all sessions, exhibitions, meals, and the evening mixer event at Lightroom, are available for purchase at www.experienceonmainstreet.com

End of Press Release

About Experience UK

Experience UK is the foremost trade body representing the UK Experience Economy, supporting organizations that create and operate world-class visitor attractions and experiences. For more information about Experience UK, visit www.experience-uk.org

About Department for Business and Trade

The Department for Business and Trade fosters a thriving business environment in the UK. They support businesses in securing investments, expanding globally, and navigating competitive markets. By removing trade barriers and promoting free trade, they ensure British businesses thrive and contribute to national economic prosperity.

Media Contact

For media inquiries regarding the Experience on Main Street Conference, please contact: Email: hello@experience-uk.org Website: www.experienceonmainstreet.com