Victoria Square In Flight Campaign

Category

Best Marketing Campaign of the Year – Large

Entered By

Victoria Square

Why did you want to enter The Revo’s?

We wanted to enter The Revo’s to showcase the creativity, innovation and strategic thinking that drove the success of our “In Flight” campaign at Victoria Square. As a team, we have consistently adapted and navigated changing market conditions, but this particular campaign stood out due to the way we maximised impact within a constrained budget. The Revo’s provides a platform to highlight the impact of our work within the retail marketing industry, celebrate our achievements and share our story with peers who value creative excellence.

What makes your entry standout?

What makes our entry stand out is the innovative and immersive approach we took to marketing within a limited budget. The “In Flight” campaign not only set a high benchmark for creativity but also demonstrated how a strong theme and strategic use of content generation, influencers and partnerships can drive significant engagement. From the aeroplane-themed fashion show to the engaging social media buzz, we achieved exceptional results in PR reach, brand participation, and customer engagement, all while delivering a standout experience for both the brands and our customers.

How do you envision the future of your industry, and how do you hope to contribute to it?

The future of retail marketing will likely revolve around enhanced digital integration, customer-centric experiences and the strategic use of data to target the right audiences. We see the blending of in-person and digital experiences continuing to evolve, as customers demand personalised, immersive and socially engaging content. We aim to contribute to this future by pushing boundaries with experiential events and focusing on creating lasting, authentic connections with customers. Our “In Flight” campaign was a perfect example of this, and we will continue to build on approaches that foster brand loyalty, while maximising reach and engagement.

What one word best summarises your entry?

Innovation.