Category

Best Marketing Campaign of the Year – Shoestring

Entered By

Key Lime PR & Marketing

Why did you want to enter The Revo’s? 

If you’re part of the shopping centre industry, it’s the ultimate recognition!

What makes your entry standout?

This entry stands out because it shows the real-time results of a shoestring campaign which turned negative public perception into actual sales. “Not another charity shop!” became “there’s so many hidden gems to be found!” and falling sales figures became positive increases across the board. With imagination and creativity, any challenge can be met head on.

How do you envision the future of your industry, and how do you hope to contribute to it?

Shopping habits will continue to change, and we will be there providing meaningful support to every sector, like we did here with charities.

What one word best summarises your entry?

Thrifty!