What springs to mind when you think of a shopping centre?

For many destinations across the UK, owners are reimagining what’s possible through the introduction of not just experiential leisure, but sport and health related services that make creative use of empty space and respond to local needs.

Alongside a series of contributors, Revo’s Chair of Executive Board Vivienne King discusses what is expected of an innovative destination from the perspective of the consumer, and why memorable experiences reinforce the role of retail and leisure as place shapers and drivers of longer visits and repeat visits to such shopping centres.

Read The Guardian’s article here: https://lnkd.in/eDWnkHRq