The Glades – Summer Daze and Summer Shenanigans

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The Glades – Summer Daze and Summer Shenanigans

 12/12/2024

Category

Best Marketing Campaign of the Year – Medium

Entered By

The Glades Shopping Centre

Why did you want to enter The Revo’s? 

I wanted to enter The Revo’s because I believe our campaign represents something truly exciting and impactful. More importantly, I wanted the entire team—the brilliant minds behind this project—to feel appreciated and see how valuable their work really is. This entry is my way of saying “thank you” and giving them a boost of motivation. It’s like saying, “Look at what you’ve created! It’s amazing, and now let’s showcase it to the world!”

What makes your entry standout?

What makes our entry stand out, in my opinion, is that it’s a thoughtful and effective campaign, designed with the Bromley community in mind and with the involvement of our tenants. We worked closely with store managers to make sure the tenants were actively part of the campaign, and that level of collaboration feels special to me. It’s a reflection of the strong relationships we’ve built within the centre and I think that’s what really sets this campaign apart.

How do you envision the future of your industry, and how do you hope to contribute to it?

As a representative of The Glades shopping centre, I see the future of our industry evolving to become much more community-driven and experience-focused. While traditional retail will always have its place, I believe that shopping centres will need to offer more than just shopping—they’ll become hubs for social interaction, entertainment, and local engagement.As a representative of The Glades shopping centre, I see the future of our industry evolving to become much more community-driven and experience-focused. While traditional retail will always have its place, I believe that shopping centres will need to offer more than just shopping—they’ll become hubs for social interaction, entertainment, and local engagement.
In this future, I hope to contribute by fostering stronger connections between retailers, local businesses, and the community. By creating spaces where people can not only shop but also experience something unique and meaningful, we can stay relevant and continue to provide value. My goal is to support this shift by encouraging collaboration and innovation within our centres, helping our tenants to thrive in this changing landscape.

What one word best summarises your entry?

Collaborative