Category

Best Marketing Campaign of the Year – Large

Entered By

Silverburn

Why did you want to enter The Revo’s? 

We are really proud of what Flamingo Summer achieved, and felt compelled to celebrate its success through this Revo’s entry.

What makes your entry standout?

Aside from the 8m flamingos 😉 , we believe what really makes Flamingo Summer stand out is our amazing partnership with Glasgow Children’s Hospital Charity which enabled us to do good while providing fun for families. Flamingo Beach was fully staffed by volunteers from 23 local organisations, providing 1,007 hours of their time. This incredible support enabled us to channel 100% of beach entry fees back to the charity, resulting in £41,000 of funds raised for the hospital’s young patients and their families.

How do you envision the future of your industry, and how do you hope to contribute to it?

We believe the future of our industry is brightest when guest experience is king, and Team Silverburn will continue to champion the guest experience by providing the highest standards of care and creating new and exciting reasons to visit.

What one word best summarises your entry?

Unique!