How To Enter

Entering couldn’t be easier. 

Firstly, you will need to purchase an entry token through RevoComms. Please select the relevant category and number of entries. Upon confirmation of payment, you will receive access to the application page.  

 

GET YOUR ENTRY TOKEN HERE

Got your token? Let’s get entering! 

Here’s what you’ll need.

Treat the submission form as though you’re writing a factual story from the very beginning to the final chapter – it should paint the perfect picture for our judges. Remember to refer back to the judging criteria for your chosen category. 

Entry Submissions – Important details to include: 

You’ll need to ensure you provide the following details in your entry: 

  • Nominator details. Please complete your personal details and contact information. 
  • Organisation logo – Please provide at least one high resolution logo in a PNG format 
  • Nominated place or people. Choose your award category and complete the details of your place or people including the name and address. 
  • Partner details. Tell us about the different partners involved. We need the names and addresses of the investor/owner and developer alongside any other important partners. 

Entry Form 1 

500 –1,000 Words & Supporting Materials 

  • Best retail leasing initiative  
  • Best leisure leasing initiative  
  • Best placemaking initiative  
  • Best sustainability initiative  
  • Rising Star  
  • PropTech Innovation  
  • Asset Management Initiative  
  • Occupier of the Year 
  • Independent Operator of the Year  
  • Pop-up of the Year  
  • Community Initiative  
  • Centre Management Team of the Year  

Entry Form 2

1,500 Max Words & Supporting Materials 

  • Best Local Authority 
  • Best Local Authority/Private Sector Partnership 

Entry Form 3

Elevator Pitch 500 Words & Supporting Materials

  • Best Marketing Campaign of the Year – Large – Over £25k per campaign  
  • Best Marketing Campaign of the Year – Medium Between £5k – £25k  
  • Best Marketing Campaign of the Year  – Shoestring – Below £5k per campaign 
  • Repurposing 
  • Best New Development 

15 Minute Presentation 

  • Best Marketing Campaign of the Year – Large – Over £25k per campaign  
  • Best Marketing Campaign of the Year – Medium Between £5k – £25k  
  • Best Marketing Campaign of the Year  – Shoestring – Below £5k per campaign 
  • Repurposing 
  • Best New Development 

Entry Form 1

500-1,000 Words & Supporting Materials

We recommend that you prepare your application in word in the first instance! The entry should be no longer than 1,000 words, outlining what was delivered and the impact. 

You may want to include information such as: 

  • Why you did what you did? 
  • What was your goals and objectives and what were your results against these? 
  • What was the investment, either financially or in time? 
  • What was the return on investment? 

Information such as that outlined below may be useful to include in your entry…  

number of participants, number of parties/people supported or involved, PR value, digital impact, volume of donations, staff engagement levels, volume of positive testimonials, footfall and dwell time, sales increases, improved awareness or perception, volume of investment 

Bring your entry to life.  

For the best chance at catching our Judges’ eye, bring your entry to life through the optional additional of imagery, a video or testimonial! 

  • We’ll be using your entries, images and videos during all publicity as well as to showcase industry best practise so please be aware of this when submitting.  
  • All supporting media should be submitted using the online application. 
  • Once you’ve submitted your entry, Revo will be in touch over the coming months to let you know where you can see your submissions and whether your submission has been shortlisted.  
  • It’s important that your images and videos are high quality and representative of your scheme. 

Visual aid requirements: 

  • You will need to submit 2-4 supporting images – high quality in jpeg format (maximum of 4) 
  • Add a video link- we recommend including any video footage you have including marketing materials or CGI video etc. Please provide a URL link (e.g. YouTube, Vimeo etc) 
  • Consider including supporting statements or testimonials from occupiers, customers, or key stakeholders- up to 1,000 words compiled in a PDF document (maximum of 1 at no more than 2MB in size) 
  • Structural diagrams, charts, graphs, site maps, floor plans – compiled in a PDF document (maximum of 1 at no more than 10MB in size) 

Entry Form 2

1,500 max Words & Supporting Materials

We recommend that you prepare your application in word in the first instance! The entry should be no longer than 1,500 words outlining what was delivered and the impact. 

You may want to include information such as: 

  • Why you did what you did? 
  • What was your goals and objectives and what were your results against these? 
  • What was the investment, either financially or in time? 
  • What was the return on investment? 

Information such as that outlined below may be useful to include in your entry…  

number of participants, number of parties/people supported or involved, PR value, digital impact, volume of donations, staff engagement levels, volume of positive testimonials, footfall and dwell time, sales increases, improved awareness or perception, volume of investment 

Bring your entry to life.  

For the best chance at catching our Judges’ eye, bring your entry to life through the optional additional of imagery, a video or testimonial! 

  • We’ll be using your entries, images and videos during all publicity as well as to showcase industry best practise so please be aware of this when submitting.  
  • All supporting media should be submitted using the online application. 
  • Once you’ve submitted your entry, Revo will be in touch over the coming months to let you know where you can see your submissions and whether your submission has been shortlisted.  
  • It’s important that your images and videos are high quality and representative of your scheme. 

Visual aid requirements: 

  • You will need to submit 2-4 supporting images – high quality in jpeg format (maximum of 4) 
  • Add a video link- we recommend including any video footage you have including marketing materials or CGI video etc. Please provide a URL link (e.g. YouTube, Vimeo etc) 
  • Consider including supporting statements or testimonials from occupiers, customers, or key stakeholders- up to 1,000 words compiled in a PDF document (maximum of 1 at no more than 2MB in size) 
  • Structural diagrams, charts, graphs, site maps, floor plans – compiled in a PDF document (maximum of 1 at no more than 10MB in size) 

Entry Form 3

Elevator Pitch 500 Words, 2-4 Photos and a Video

We recommend that you prepare your application in word in the first instance! The entry should be no longer than 500 words. Think of it as an elevator pitch – it should be precise, simple and informative!   

You may want to include information such as: 

  • Why you did what you did?
  • What was your goals and objectives and what were your results against these? 
  • What was the investment, either financially or in time? 
  • What was the return on investment? 

 Information such as that outlined below may be useful to include in your entry…  

number of participants, number of parties/people supported or involved, PR value, digital impact, volume of donations, staff engagement levels, volume of positive testimonials, footfall and dwell time, sales increases, improved awareness or perception, volume of investment 

Bring your entry to life.  

For the best chance at catching our Judges’ eye, bring your entry to life through the optional additional of imagery, a video or testimonial! 

  • We’ll be using your entries, images and videos during all publicity as well as to showcase industry best practise so please be aware of this when submitting.  
  • All supporting media should be submitted using the online application. 
  • Upon review of your entry, Revo will be in touch to invite you back for a 15-minute presentation to complete your entry.   
  • It’s important that your images and videos are high quality and representative of your scheme.

Visual aid requirements: 

  • You will need to submit 2-4 supporting images – high quality in jpeg format (maximum of 4) 
  • Add a video link- we recommend including any video footage you have including marketing materials or CGI video etc. Please provide a URL link (e.g. YouTube, Vimeo etc) 

15-Minute Presentations

Following the review of Entry Form 3, entrants will be invited back for a 15-minute presentation to complete their entry for The Revo’s 2023. Please find the presentation guide for each category below.

Best Marketing Campaign of the Year (Large, Medium & Shoestring)

  1. Description of entry.  
    1. 50-100 words 
    2. This is an executive summary used to compose commentary about winning entries. Consider this your elevator pitch. Write the description as though you only have a very limited amount of time to tell us about it; summarise your entry and what was achieved. Keep it concise, specific and simple.
  2. Background, objectives and strategy 
    1. 350-500 words  
    2. This section needs to outline what you did and why; what was your strategy? You will also need to define the objectives and what led you to implement the programme or project.  
    3. Background  
      1. Include basic information and facts about the retail destination that are relevant to your entry (size, location, anchors, reduced marketing budget, existing competition, new competitor scheme opening, research findings etc.).  
      2. Explain unique problems or opportunities that influenced your goals, strategies and tactics. Include clear and specific desired results of your programme.  
      3. Include information on how big your marketing team is, whether there is a dedicated Marketing Manager or if the marketing task is undertaken in addition to your role within the retail destination.  
      4. Situational analysis. Please assume that the judges know nothing about your retail destination.  
    4. Objectives and strategy.  
      1. Include references to the appropriate use of research, your target market and your overall marketing rationale. 
      2. Your objectives and strategy need to be relevant and specific. The judges emphasise the need for SMART objectives. 
  3. Implementation 
    1. 150 – 300 words 
    2. How did you achieve your objectives and strategy? This should be a concise description of the tactics used to achieve your objectives. 
  4. Creativity 
    1. 150-300 words 
    2. A description of the idea and why it was innovative. What made the idea stand out from the rest; why was it different?  
    3. Where relevant, describe the thinking behind the idea, imagery or tactics used to communicate with your target audience. 
  5. Results and expenditure. 
    1. 250-400 words 
    2. Results/ROI spreadsheet: You are expected to download the Results/ROI template and upload this as part of your presentation entry for judges to review. You can download the Results/ROI Spreadsheet here. 
    3. Remember to adapt the template to your campaign. For example, if it was not implemented to increase sales, this section does not need to be completed. 
      1. Show that the allocated budget has been effectively invested and value for money achieved.  
      2. Include all production costs, media costs, agency/consultancy fees (including agency retainer fees), services and incidentals.  
      3. Exceptional cost savings or efficiencies (town/ city promotion collaboration) should be explained.  
      4. Do not submit entries with expenses shown as a total cost. Failure to comply with this requirement will unfortunately result in lost points. 

Presentation visuals could include.  

  • Branding. 
    • Brand identity/positioning. 
    • Advertising campaign. 
    • Retail destination/site branding.  
  • Communication materials/advertising. 
    • Images of printed samples of advertising elements. 
    • Adverts should be shown in situ wherever possible.  
    • List all the publications where your material appeared.  
    • Include images of catalogues, booklets, and elements such as leasing brochures/packages, balloons, shopping bags or pencils. 
  • Visual and Audio [YouTube/Vimeo links] 
    • Advertising/publicity of your campaign.  
    • Edited and narrated footage of actual events 
  • Images. 
    • Be sure to include clear, relevant images that tell a story.  
    • Add captions, but make sure they are clear, concise and credible.  
  • Web references.  
    • If you refer to a website in your entry, include a screen grab of the site.  
    • Be sure to include the date that the screen grab was taken. 
  • PR. 
    • Name of the publication/broadcast station/ website.  
    • Date of publication/airing.  
    • Amount of space/time coverage received (column inches for print and page views for website, minutes and seconds for broadcast).  
    • Intended audience and the number of persons/ pages reached within the target audience.  
    • Publication circulation and readership, frequency e.g. daily/weekly, glossy/newsprint, free/ paid.  
    • If numerous similar articles have been published, submit a representative sample.  
    • Use screen grabs for web pages of publicity coverage.  
    • Radio and television coverage may include public service announcements and news stories, which can be uploaded to the Audio and Video section only.  
    • Please include information on whether the publication is ABC audited, its circulation, readership or the publisher’s statement and for Radio include RAJAR figures if possible. 
    • Publicity outcome should relate directly to the initial needs and objectives of the programme. 

Repurposing

  1. Description of entry.  
    1. 50-100 words 
    2. This is an executive summary used to compose commentary about winning entries. Consider this your elevator pitch. Write the description as though you only have a very limited amount of time to tell us about it; summarise your entry and what was achieved. Keep it concise, specific and simple.
  2. Background, objectives and strategy 
    1. 350-500 words  
    2. This section needs to outline what you did and why; what was your strategy? You will also need to define the objectives and what led you to implement the programme or project.  
    3. Background  
      1. Include basic information and facts about the retail destination that are relevant to your entry (size, location, anchors, reduced marketing budget, existing competition, new competitor scheme opening, research findings etc.).  
      2. Explain unique problems or opportunities that influenced your goals, strategies and tactics. Include clear and specific desired results of your programme.  
      3. Include information on how big your marketing team is, whether there is a dedicated Marketing Manager or if the marketing task is undertaken in addition to your role within the retail destination.  
      4. Situational analysis. Please assume that the judges know nothing about your retail destination.  
    4. Objectives and strategy.  
      1. Include references to the appropriate use of research, your target market and your overall marketing rationale. 
      2. Your objectives and strategy need to be relevant and specific. The judges emphasise the need for SMART objectives. 
  3. Implementation 
    1. 150 – 300 words 
    2. How did you achieve your objectives and strategy? This should be a concise description of the tactics used to achieve your objectives. 
  4. Creativity 
    1. 150-300 words 
    2. A description of the idea and why it was innovative. What made the idea stand out from the rest; why was it different?  
    3. Where relevant, describe the thinking behind the idea, imagery or tactics used to communicate with your target audience. 
  5. Results and expenditure. 
    1. 250-400 words 
    2. Results/ROI spreadsheet: You are expected to download the Results/ROI template and upload this as part of your presentation entry for judges to review. You can download the Results/ROI Spreadsheet here. 
    3. Remember to adapt the template to your campaign. For example, if it was not implemented to increase sales, this section does not need to be completed. 
      1. Show that the allocated budget has been effectively invested and value for money achieved.  
      2. Include all production costs, media costs, agency/consultancy fees (including agency retainer fees), services and incidentals.  
      3. Exceptional cost savings or efficiencies (town/ city promotion collaboration) should be explained.  
      4. Do not submit entries with expenses shown as a total cost. Failure to comply with this requirement will unfortunately result in lost points. 

Presentation visuals could include.  

  • Branding. 
    • Brand identity/positioning. 
    • Advertising campaign. 
    • Retail destination/site branding.  
  • Communication materials/advertising. 
    • Images of printed samples of advertising elements. 
    • Adverts should be shown in situ wherever possible.  
    • List all the publications where your material appeared.  
    • Include images of catalogues, booklets, and elements such as leasing brochures/packages, balloons, shopping bags or pencils. 
  • Visual and Audio [YouTube/Vimeo links] 
    • Advertising/publicity of your campaign.  
    • Edited and narrated footage of actual events 
  • Images. 
    • Be sure to include clear, relevant images that tell a story.  
    • Add captions, but make sure they are clear, concise and credible.  
  • Web references.  
    • If you refer to a website in your entry, include a screen grab of the site.  
    • Be sure to include the date that the screen grab was taken. 
  • PR. 
    • Name of the publication/broadcast station/ website.  
    • Date of publication/airing.  
    • Amount of space/time coverage received (column inches for print and page views for website, minutes and seconds for broadcast).  
    • Intended audience and the number of persons/ pages reached within the target audience.  
    • Publication circulation and readership, frequency e.g. daily/weekly, glossy/newsprint, free/ paid.  
    • If numerous similar articles have been published, submit a representative sample.  
    • Use screen grabs for web pages of publicity coverage.  
    • Radio and television coverage may include public service announcements and news stories, which can be uploaded to the Audio and Video section only.  
    • Please include information on whether the publication is ABC audited, its circulation, readership or the publisher’s statement and for Radio include RAJAR figures if possible. 
    • Publicity outcome should relate directly to the initial needs and objectives of the programme. 

Best New Development

  1. Description of entry.  
    1. 50-100 words 
    2. This is an executive summary used to compose commentary about winning entries. Consider this your elevator pitch. Write the description as though you only have a very limited amount of time to tell us about it; summarise your entry and what was achieved. Keep it concise, specific and simple.
  2. Background, objectives and strategy 
    1. 350-500 words  
    2. This section needs to outline what you did and why; what was your strategy? You will also need to define the objectives and what led you to implement the programme or project.  
    3. Background  
      1. Include basic information and facts about the retail destination that are relevant to your entry (size, location, anchors, reduced marketing budget, existing competition, new competitor scheme opening, research findings etc.).  
      2. Explain unique problems or opportunities that influenced your goals, strategies and tactics. Include clear and specific desired results of your programme.  
      3. Include information on how big your marketing team is, whether there is a dedicated Marketing Manager or if the marketing task is undertaken in addition to your role within the retail destination.  
      4. Situational analysis. Please assume that the judges know nothing about your retail destination.  
    4. Objectives and strategy.  
      1. Include references to the appropriate use of research, your target market and your overall marketing rationale. 
      2. Your objectives and strategy need to be relevant and specific. The judges emphasise the need for SMART objectives. 
  3. Implementation 
    1. 150 – 300 words 
    2. How did you achieve your objectives and strategy? This should be a concise description of the tactics used to achieve your objectives. 
  4. Creativity 
    1. 150-300 words 
    2. A description of the idea and why it was innovative. What made the idea stand out from the rest; why was it different?  
    3. Where relevant, describe the thinking behind the idea, imagery or tactics used to communicate with your target audience. 
  5. Results and expenditure. 
    1. 250-400 words 
    2. Results/ROI spreadsheet: You are expected to download the Results/ROI template and upload this as part of your presentation entry for judges to review. You can download the Results/ROI Spreadsheet here. 
    3. Remember to adapt the template to your campaign. For example, if it was not implemented to increase sales, this section does not need to be completed. 
      1. Show that the allocated budget has been effectively invested and value for money achieved.  
      2. Include all production costs, media costs, agency/consultancy fees (including agency retainer fees), services and incidentals.  
      3. Exceptional cost savings or efficiencies (town/ city promotion collaboration) should be explained.  
      4. Do not submit entries with expenses shown as a total cost. Failure to comply with this requirement will unfortunately result in lost points. 

Presentation visuals could include.  

  • Branding. 
    • Brand identity/positioning. 
    • Advertising campaign. 
    • Retail destination/site branding.  
  • Communication materials/advertising. 
    • Images of printed samples of advertising elements. 
    • Adverts should be shown in situ wherever possible.  
    • List all the publications where your material appeared.  
    • Include images of catalogues, booklets, and elements such as leasing brochures/packages, balloons, shopping bags or pencils. 
  • Visual and Audio [YouTube/Vimeo links] 
    • Advertising/publicity of your campaign.  
    • Edited and narrated footage of actual events 
  • Images. 
    • Be sure to include clear, relevant images that tell a story.  
    • Add captions, but make sure they are clear, concise and credible.  
  • Web references.  
    • If you refer to a website in your entry, include a screen grab of the site.  
    • Be sure to include the date that the screen grab was taken. 
  • PR. 
    • Name of the publication/broadcast station/ website.  
    • Date of publication/airing.  
    • Amount of space/time coverage received (column inches for print and page views for website, minutes and seconds for broadcast).  
    • Intended audience and the number of persons/ pages reached within the target audience.  
    • Publication circulation and readership, frequency e.g. daily/weekly, glossy/newsprint, free/ paid.  
    • If numerous similar articles have been published, submit a representative sample.  
    • Use screen grabs for web pages of publicity coverage.  
    • Radio and television coverage may include public service announcements and news stories, which can be uploaded to the Audio and Video section only.  
    • Please include information on whether the publication is ABC audited, its circulation, readership or the publisher’s statement and for Radio include RAJAR figures if possible. 
    • Publicity outcome should relate directly to the initial needs and objectives of the programme.Â