How To Enter

1) Get Your Entry Token

Firstly, you will need to purchase an entry token through RevoComms. Please select the relevant category and number of entries. Upon confirmation of payment, you will receive access to the application page. Entry is, £100 plus vat for every category except Rising Star, Independent Operator of the Year and Pop-up of the Year which are free to enter and the Gold’s which cost £250 plus vat to enter.

Get your entry token HERE

CLICK HERE TO DOWNLOAD OUR ENTRY GUIDE

AWARDS CATEGORIES

2) Get Ready To Enter

Got your token?

Your entry form(s) will be promptly emailed to you. Let’s get ready to enter!

Here’s what you’ll need.

Treat the submission form as though you’re writing a factual story from the very beginning to the final chapter – it should paint the perfect picture for our judges. Remember to refer back to the judging criteria for your chosen category.

Entry Submissions – Important details to include:

You’ll need to ensure you provide the following details in your entry:

Nominator details – Please complete your personal details and contact information.
Organisation logo – Please provide at least one high resolution logo in a PNG format
Nominated place or people – Choose your award category and complete the details of your place or people including the name and address.
Partner details – Tell us about the different partners involved. We need the names and addresses of the investor/owner and developer alongside any other important partners.

3) Entry Form’s Explained

Entry Form 1

500 –1,000 Words & Supporting Materials

Best retail leasing initiative
Best leisure leasing initiative
Best placemaking initiative
Best sustainability initiative
Rising Star
PropTech Innovation
Asset Management Initiative
Occupier of the Year
Independent Operator of the Year
Pop-up of the Year
Community Initiative
Centre Management Team of the Year

Entry Form 2

1,500 Max Words & Supporting Materials

Best Local Authority
Best Local Authority/Private Sector Partnership

Entry Form 3

Step 1: Elevator Pitch 500 Words & Supporting Material

Step 2: 15-Minute Presentation 30th October – 7th November

Best Marketing Campaign of the Year – Large – Over £25k per campaign
Best Marketing Campaign of the Year – Medium Between £5k – £25k
Best Marketing Campaign of the Year – Shoestring – Below £5k per campaign
Repurposing
Best New Development

Entry Form 1

500-1,000 Words & Supporting Materials

We recommend that you prepare your application in Word in the first instance! The entry should be no longer than 1,000 words, outlining what was delivered and the impact.

You may want to include information such as:

Why you did what you did?
What were your goals and objectives and what were your results against these?
What was the investment, either financially or in time?
What was the return on investment?

Information such as that outlined below may be useful to include in your entry…

number of participants, number of parties/people supported or involved, PR value, digital impact, volume of donations, staff engagement levels, volume of positive testimonials, footfall and dwell time, sales increases, improved awareness or perception, volume of investment

Bring your entry to life.

For the best chance at catching our eye, bring your entry to life through the optional additional of imagery, a video or testimonial!

We’ll be using your entries, images and videos during all publicity as well as to showcase industry best practice so please be aware of this when submitting. If you would prefer for certain elements of your application not to be used in promotion please mark these clearly in your application. We are happy to keep commercially sensitive information private and only shared with our judges.
All supporting media should be submitted using the online application.
Once you’ve submitted your entry, Revo will be in touch over the coming months to let you know where you can see your submissions and whether your submission has been shortlisted.
It’s important that your images and videos are high quality and representative of your scheme.

Visual aid requirements:

You will need to submit 2-4 supporting images – high quality in jpeg format (maximum of 4)
Add a video link up to 3 minutes max – we recommend including any video footage you have including marketing materials or CGI video etc. Please provide a URL link (e.g. YouTube, Vimeo etc)
Consider including supporting statements or testimonials from occupiers, customers, or key stakeholders- up to 1,000 words compiled in a PDF document (maximum of 1 at no more than 2MB in size)
Structural diagrams, charts, graphs, site maps, floor plans – compiled in a PDF document (maximum of 1 at no more than 10MB in size and 10 pages)

Entry Form 2

1,500 max Words & Supporting Materials

We recommend that you prepare your application in Word in the first instance! The entry should be no longer than 1,500 words outlining what was delivered and the impact.

You may want to include information such as:

Why you did what you did?
What were your goals and objectives and what were your results against these?
What was the investment, either financially or in time?
What was the return on investment?

Information such as that outlined below may be useful to include in your entry…

Bring your entry to life.

For the best chance at catching our eye, bring your entry to life through the optional additional of imagery, a video or testimonial!

We’ll be using your entries, images and videos during all publicity as well as to showcase industry best practice so please be aware of this when submitting. If you would prefer for certain elements of your application not to be used in promotion please mark these clearly in your application. We are happy to keep commercially sensitive information private and only shared with our judges.
All supporting media should be submitted using the online application.
Once you’ve submitted your entry, Revo will be in touch over the coming months to let you know where you can see your submissions and whether your submission has been shortlisted.

It’s important that your images and videos are high quality and representative of your scheme.

Visual aid requirements:

You will need to submit 2-4 supporting images – high quality in jpeg format (maximum of 4)
Add a video link up to 3 minutes max – we recommend including any video footage you have including marketing materials or CGI video etc. Please provide a URL link (e.g. YouTube, Vimeo etc)
Consider including supporting statements or testimonials from occupiers, customers, or key stakeholders- up to 1,000 words compiled in a PDF document (maximum of 1 at no more than 2MB in size)
Structural diagrams, charts, graphs, site maps, floor plans – compiled in a PDF document (maximum of 1 at no more than 10MB in size and 10 pages)

Entry Form 3

Elevator Pitch 500 Words, 2-4 Photos and a Video

We recommend that you prepare your application in Word in the first instance! The entry should be no longer than 500 words. Think of it as an elevator pitch – it should be concise and informative!

You may want to include information such as:

Why you did what you did?
What were your goals and objectives and what were your results against these?
What was the investment, either financially or in time?
What was the return on investment?

Information such as that outlined below may be useful to include in your entry…

Bring your entry to life.

For the best chance at catching our eye, bring your entry to life through the optional additional of imagery, a video or testimonial!

We’ll be using your entries, images and videos during all publicity as well as to showcase industry best practice so please be aware of this when submitting. If you would prefer for certain elements of your application not to be used in promotion please mark these clearly in your application. We are happy to keep commercially sensitive information private and only shared with our judges.
All supporting media should be submitted using the online application.
Upon review of your entry, Revo will be in touch to invite you back for a 15-minute presentation to complete your entry.
It’s important that your images and videos are high quality and representative of your scheme.

Visual aid requirements:

You will need to submit 2-4 supporting images – high quality in jpeg format (maximum of 4)
Add a video link up to 3 minutes max – we recommend including any video footage you have including marketing materials or CGI video etc. Please provide a URL link (e.g. YouTube, Vimeo etc)

4) Submit Your Entry!

If you are a Form 1 or 2 entrant, it’s now time to get your ceremony ticket and keep an eye out for the shortlist announcements on the 10th of November.

If you are a Form 3 entrant, it’s time to get ready for your 15-minute presentation to be held between the 30th October – 7th November, find the guides below. Don’t forget to also get your ceremony ticket and keep an eye out for the shortlist announcements.

5) 15-Minute Presentation

Following the review of Entry Form 3, shortlisted parties will be invited back for a 15-minute presentation online or asked to submit a presentation recording to complete their entry for The Revo’s 2023. Please find the presentation guide for each category below.

For the Best Marketing Campaign of the Year categories, you are expected to download the Results/ROI template and upload this as part of your presentation entry for judges to review. You can download the Results/ROI Spreadsheet here.

Best Marketing Campaign of the Year (Large, Medium & Shoestring)

Description of entry.
- 50-100 words
- This is an executive summary used to compose commentary about winning entries. Consider this your elevator pitch. Write the description as though you only have a very limited amount of time to tell us about it; summarise your entry and what was achieved. Keep it concise.
Background, objectives and strategy.
- 350-500 words
- This section needs to outline what you did and why; what was your strategy? You will also need to define the objectives and what led you to implement the programme or project.
- Background
  - Include basic information and facts about the retail destination that are relevant to your entry (size, location, anchors, marketing budget, competition, research findings etc.).
  - Explain unique problems or opportunities that influenced your goals, strategies and tactics. Include clear and specific desired results of your programme.
  - Include information on the delivery team. What team were responsible for delivery? How big is the team?
  - Situational analysis. Please assume that the judges know nothing about your retail destination.
- Objectives and strategy.
  - Include references to the appropriate use of research, your target market and your overall marketing rationale.
  - Your objectives and strategy need to be relevant and specific. The judges emphasise the need for SMART objectives.
Implementation.
- 150 – 300 words
- How did you achieve your objectives and strategy? This should be a concise description of the tactics used to achieve your objectives.
Creativity.
- 150-300 words
- A description of the idea and why it was innovative. What made the idea stand out from the rest; why was it different?
- Where relevant, describe the thinking behind the idea, imagery or tactics used to communicate with your target audience.
Results and expenditure.
- 250-400 words
- Results/ROI spreadsheet: You are expected to download the Results/ROI template and upload this as part of your presentation entry for judges to review. You can download the Results/ROI Spreadsheet here.
- Remember to adapt the template to your campaign. For example, if it was not implemented to increase sales, this section does not need to be completed.
  - Show that the allocated budget has been effectively invested and value for money achieved.
  - Include all production costs, media costs, agency/consultancy fees (including agency retainer fees), services and incidentals.
  - Exceptional cost savings or efficiencies (town/ city promotion collaboration) should be explained.
  - Do not submit entries with expenses shown as a total cost. Failure to comply with this requirement will unfortunately result in lost points.

Presentation visuals could include…

Branding.
- Brand identity/positioning.
- Advertising campaign.
- Retail destination/site branding.
Communication materials/advertising.
- Images of printed samples of advertising elements.
- Adverts should be shown in situ wherever possible.
- List all the publications where your material appeared.
- Include images of catalogues, booklets, and elements such as leasing brochures/packages, balloons, shopping bags or pencils.
Visual and Audio [YouTube/Vimeo links].
- Advertising/publicity of your campaign.
- Edited and narrated footage of actual events
Images.
- Be sure to include clear, relevant images that tell a story.
- Add captions, but make sure they are clear and concise.
Web references.
- If you refer to a website in your entry, include a screen grab of the site.
- Be sure to include the date that the screen grab was taken.
PR.
- Name of the publication/broadcast station/ website.
- Date of publication/airing.
- Amount of space/time coverage received (page views for website, minutes and seconds for broadcast).
- Intended audience and the number of persons/ pages reached within the target audience.
- If numerous similar articles have been published, submit a representative sample.
- Use screen grabs for web pages of publicity coverage.
- Radio and television coverage may include public service announcements and news stories, which can be uploaded to the Audio and Video section only.
- Please include information on whether the publication is ABC audited, its circulation, readership or the publisher’s statement and for Radio include RAJAR figures if possible.
- Publicity outcome should relate directly to the initial needs and objectives of the programme.

Repurposing

The judges will be looking for a standout repurposing or refurbishment project of an asset or shopping centre that has been completed in the last 12 months. The winner will need to demonstrate an outstanding approach to all aspects of design and delivery…

In 1,000 words or less explain why your project should be held up as an exemplar of repurposing. The use of images and video is encouraged to show the entry in its best light. You might want to consider the following in your presentation:

Executive Summary.
- Consider this your elevator pitch. Write the description as though you only have a very limited amount of time to tell us about it; summarise your entry and what was achieved. Keep it concise.
Background, objectives and strategy.
- This section needs to outline what you did and why; what was your strategy? You will also need to define the objectives and what led you to implement the project.
- Include basic information and facts about the project. Please assume that the judges know nothing about the place or project.
- Explain unique problems or opportunities that influenced your goals, strategies and tactics.
- Your objectives and strategy need to be clear, relevant, and specific. The judges emphasise the need for SMART objectives.
- Give context to the project’s stakeholders and different audiences and how they were addressed and/or engaged throughout the project.
Design.
- How did design influence and contribute to the success of the scheme?
- Describe how the scheme integrates with its setting and the existing buildings
Delivery and Implementation.
- Describe your approach to delivery and implementation emphasising anything unique.
- Highlight the obstacles to re-purposing and how these were overcome.
- Detail any key partnerships and how you worked with a broad range of different stakeholders to deliver an exemplary best in class project.
Innovation.
- Highlight any innovative approaches to leasing, marketing, design, partnerships, collaboration, sustainability, funding, and project delivery.
Sustainability and Social Impact.
- Describe your approach to sustainability highlighting innovative approaches to the reuse of the building and its materials.
- Explain what building standards or accreditation have been achieved.
- Describe your approach to green spaces and BNG.
- Describe how your project will benefit the wider community including social benefits around inclusivity and health and well-being.
- How has the social impact and the benefits to the wider community as a whole been measured and quantified and what has been put in place to ensure positive outcomes continue.
Impact and Results.
- How has the scheme met its initial success criteria? The judges will look for evidence of substantial impact and measurable results, including specific goals and objectives.
- The extent, range and quality of physical change made as part of the investment.
- The winning entrant should be able to demonstrate that the project has had a positive impact on the wider project or place and should be able to demonstrate how the project will deliver long term financial, environmental, and social benefits.
- Has the project played a role in or contributed to wider successful placemaking or regeneration initiatives?

Presentation visuals could include…

Any plans, marketing material, CGI’s, or Videos that help contextualise the project
Any PR associated with the project

Best New Development

The judges will be looking for this years outstanding completed development. A project that is will be regarded as best in class nationally and internationally. The winner will need to demonstrate an outstanding approach to all aspects of design and delivery. Work must have been delivered between January 2022 and July 2023 and can take the form of a substantial refurbishment, extension, or a new build development.

In 1,000 words or less explain why your project should be held up as an exemplar of development. The use of images and video is encouraged to show the entry in its best light. You might want to consider the following in your presentation:

Executive Summary.
- Consider this your elevator pitch. Write the description as though you only have a very limited amount of time to tell us about it; summarise your entry and what was achieved. Keep it concise.
Background, objectives and strategy.
- This section needs to outline what you did and why; what was your strategy? You will also need to define the objectives and what led you to implement the project.
- Include basic information and facts about the project. Please assume that the judges know nothing about the place or project.
- Explain unique problems or opportunities that influenced your goals, strategies and tactics.
- Your objectives and strategy need to be clear, relevant, and specific. The judges emphasise the need for SMART objectives.
- Give context to the project’s stakeholders and different audiences and how they were addressed and/or engaged throughout the project.
Design.
- How did design influence and contribute to the success of the scheme?
- Describe how the scheme integrates with its setting.
Delivery and Implementation.
- Describe your approach to delivery and implementation emphasising anything unique.
- Highlight the obstacles to development and how these were overcome.
- Detail any key partnerships and describe how you worked with a broad range of different stakeholders to deliver an exemplary best in class project.
Innovation.
- Highlight any innovative approaches to leasing, marketing, design, partnerships, collaboration, sustainability, funding, and project delivery.
Sustainability and Social Impact.
- Describe your approach to sustainability highlighting innovative approaches to future re-use of the building or buildings.
- Explain what building standards or accreditation have been achieved.
- Describe your approach to green spaces and BNG.
- Describe how your project will benefit the wider community including social benefits around inclusivity and health and well being.
- How has the social impact and the benefits to the wider community as a whole been measured and quantified and what has been put in place to ensure positive outcomes continue.
Impact and Results.
- How has the scheme met its initial success criteria? The judges will look for evidence of substantial impact and measurable results, including specific goals and objectives.
- The extent, range and quality of physical change made as part of the investment.
- The winning entrant should be able to demonstrate that the project has had a positive impact on the wider project or place and should be able to demonstrate how the project will deliver long term financial, environmental, and social benefits.
- Has the project played a role in or contributed to wider successful placemaking or regeneration initiatives?

Presentation visuals could include…

- Any plans, marketing material, CGI’s, or Videos that help contextualise the project
- Any PR associated with the project