We recommend that you prepare your application in Word in the first instance! The entry should be no longer than 1,000 words, outlining what was delivered and the impact. 

You may want to include information such as: 

• Why you did what you did? 
• What were your goals and objectives and what were your results against these? 
• What was the investment, either financially or in time? 
• What was the return on investment? 

Information such as that outlined below may be useful to include in your entry…  

number of participants, number of parties/people supported or involved, PR value, digital impact, volume of donations, staff engagement levels, volume of positive testimonials, footfall and dwell time, sales increases, improved awareness or perception, volume of investment 

Bring your entry to life.  

For the best chance at catching our eye, bring your entry to life through the optional additional of imagery, a video or testimonial! 

• We will utilise elements of your entry for publicity and at the awards ceremony. If you would prefer for certain elements of your application not to be used in promotion please mark these clearly in your application. We are happy to keep commercially sensitive information private and only shared with our judges. 
• Once you’ve submitted your entry, Revo will be in touch over the coming months to let you know whether your submission has been shortlisted.  
• It’s important that your images and videos are high quality and representative of your scheme. 

Visual aid requirements: 

• You will need to submit 2-4 supporting images – high quality in jpeg format (maximum of 4) 
• Add a video link up to 3 minutes max – we recommend including any video footage you have including marketing materials or CGI video etc. Please provide a URL link (e.g. YouTube, Vimeo etc) 
• Consider including supporting statements or testimonials from occupiers, customers, or key stakeholders- up to 1,000 words compiled in a PDF document (maximum of 1 at no more than 2MB in size) 
• Structural diagrams, charts, graphs, site maps, floor plans – compiled in a PDF document (maximum of 1 at no more than 10MB in size and 10 pages)

We recommend that you prepare your application in Word in the first instance! The entry should be no longer than 1,000 words, outlining what was delivered and the impact. 

Please offer your response against the following headings: 

• Background and rationale 
  • This section needs to outline what you did and why; what was your strategy? You will also need to define the objectives and what led you to implement the programme or project.   
  • Include basic information and facts about the retail destination that are relevant to your entry (size, location, anchors, marketing budget, competition, research findings etc.).   
  • Explain unique problems or opportunities that influenced your goals, strategies and tactics. Include clear and specific desired results of your programme.   
  • Include information on the delivery team. What team were responsible for delivery? How big is the team? 
  • Situational analysis. Please assume that the judges know nothing about your retail destination.   

• Objectives and strategy 
  • Include references to the appropriate use of research, your target market and your overall marketing rationale.  
  • Your objectives and strategy need to be relevant and specific. The judges emphasise the need for SMART objectives.  

• Implementation. 
  • How did you achieve your objectives and strategy? This should be a concise description of the tactics used to achieve your objectives.  

• Creativity. 
  • A description of the idea and why it was innovative. What made the idea stand out from the rest; why was it different?   
  • Where relevant, describe the thinking behind the idea, imagery or tactics used to communicate with your target audience.  

• Results and expenditure.  
  • Results/ROI spreadsheet: You are expected to refer to the Results/ROI template you uploaded with your entry.   

Information such as that outlined below may be useful to include in your entry…   

number of participants, number of parties/people supported or involved, PR value, digital impact, volume of donations, staff engagement levels, volume of positive testimonials, footfall and dwell time, sales increases, improved awareness or perception, volume of investment 

Bring your entry to life.  

For the best chance at catching our eye, bring your entry to life through the optional additional of imagery, a video or testimonial! 

• We will utilise elements of your entry for publicity and at the awards ceremony. If you would prefer for certain elements of your application not to be used in promotion please mark these clearly in your application. We are happy to keep commercially sensitive information private and only shared with our judges. 
• It’s important that your images and videos are high quality and representative of your scheme. 
• Upon review of your entry and if shortlisted, Revo will be in touch to invite you back for a 15-minute presentation to complete your entry.    

Visual aid requirements: 

• You will need to submit 2-4 supporting images – high quality in jpeg format (maximum of 4) 
• Add a video link up to 3 minutes max – we recommend including any video footage you have including marketing materials or CGI video etc. Please provide a URL link (e.g. YouTube, Vimeo etc) 
• Results/ROI Template – You are expected to download the template and upload this as part of your entry for judges to review. Please note that entries will not be complete without this.  You can download the Results/ROI Spreadsheet here. 
  • • Remember to adapt the template to your campaign. For example, if it was not implemented to increase sales, this section does not need to be completed.  
    • Show that the allocated budget has been effectively invested and value for money achieved.  
    • Include all production costs, media costs, agency/consultancy fees (including agency retainer fees), services and incidentals.   
    • Exceptional cost savings or efficiencies (town/ city promotion collaboration) should be explained.   
    • Do not submit entries with expenses shown as a total cost. Failure to comply with this requirement will unfortunately result in lost points. 

We recommend that you prepare your application in Word in the first instance! The entry should be no longer than 1,000 words, outlining what was or will be delivered and the impact. 

You may want to include information such as: 

• Why you did what you did?
• What were your goals and objectives and what were your results against these? 
• What was the investment, either financially or in time? 
• What was the return on investment? 

 Information such as that outlined below may be useful to include in your entry…  

Any plans, images, marketing material, CGIs, or Videos that help contextualise the project and any PR associated with the project.  

Bring your entry to life.  

For the best chance at catching our eye, bring your entry to life through the optional additional of imagery, a video or testimonial! 

• We will utilise elements of your entry for publicity and at the awards ceremony. If you would prefer for certain elements of your application not to be used in promotion please mark these clearly in your application. We are happy to keep commercially sensitive information private and only shared with our judges. 
• It’s important that your images and videos are high quality and representative of your scheme. 
• Upon review of your entry and if shortlisted, Revo will be in touch to invite you back for a 15-minute presentation to complete your entry.    

Visual aid requirements: 

• You will need to submit 2-4 supporting images – high quality in jpeg format (maximum of 4) 
• Add a video link up to 3 minutes max – we recommend including any video footage you have including marketing materials or CGI video etc. Please provide a URL link (e.g. YouTube, Vimeo etc) 
• Consider including supporting statements or testimonials from occupiers, customers, or key stakeholders- up to 1,000 words compiled in a PDF document (maximum of 1 at no more than 2MB in size) 
• Structural diagrams, charts, graphs, site maps, floor plans – compiled in a PDF document (maximum of 1 at no more than 10MB in size and 10 pages)

Using your entry provided, this will be your opportunity to bring your campaign to life and convince the judges why you deserve to be the Purple Apple winner! During the virtual presentation, you will have 15 minutes to recap your campaign and to talk our judges through your results, followed by a 5-minute Q&A session. This format ensures an engaging and insightful overview of your achievements. 

Presentation visuals could include…

• Branding. 
  • Brand identity/positioning. 
  • Advertising campaign. 
  • Retail destination/site branding.  
• Communication materials/advertising. 
  • Images of printed samples of advertising elements. 
  • Adverts should be shown in situ wherever possible.  
  • List all the publications where your material appeared.  
  • Include images of catalogues, booklets, and elements such as leasing brochures/packages, balloons, shopping bags or pencils. 
• Visual and Audio [YouTube/Vimeo links].
  • Advertising/publicity of your campaign.  
  • Edited and narrated footage of actual events 
• Images. 
  • Be sure to include clear, relevant images that tell a story.  
  • Add captions, but make sure they are clear and concise. 
• Web references.  
  • If you refer to a website in your entry, include a screen grab of the site.  
  • Be sure to include the date that the screen grab was taken. 
• PR. 
  • Name of the publication/broadcast station/ website.  
  • Date of publication/airing.  
  • Amount of space/time coverage received (page views for website, minutes and seconds for broadcast).  
  • Intended audience and the number of persons/ pages reached within the target audience.  
  • If numerous similar articles have been published, submit a representative sample.  
  • Use screen grabs for web pages of publicity coverage.  
  • Radio and television coverage may include public service announcements and news stories, which can be uploaded to the Audio and Video section only.  
  • Please include information on whether the publication is ABC audited, its circulation, readership or the publisher’s statement and for Radio include RAJAR figures if possible. 
  • Publicity outcome should relate directly to the initial needs and objectives of the programme. 

Using your entry provided, this will be your opportunity to bring your entry to life and convince the judges why you deserve to be the winner! During the virtual presentation, you will have 15 minutes to recap your entry, talk through any diagrams and visuals, key milestones and achievements and more! This will be followed by a 5-minute Q&A session. This format ensures an engaging and insightful overview of your achievements. 

Presentation visuals could include…  

• Any plans, marketing material, images, CGI’s, or Videos that help contextualise the project 
• Any PR associated with the project 

Using your entry provided, this will be your opportunity to bring your entry to life and convince the judges why you deserve to be the winner! During the virtual presentation, you will have 15 minutes to recap your entry, talk through any diagrams and visuals, key milestones and achievements and more! This will be followed by a 5-minute Q&A session. This format ensures an engaging and insightful overview of your achievements. 

Presentation visuals could include…  

• Any plans, marketing material, images, CGI’s, or Videos that help contextualise the project 
• Any PR associated with the project