During lockdown, kids missed seeing other kids, we wanted to provide this opportunity, give parents a break, motivate kids and support their emotional wellbeing. From week 2 of lockdown The Liberty engaged with kids/families/Grandparents. (Who commented they loved it, as missing their Grandchildren).  We introduced a sub brand ‘Kids Corner’ with a child presenting/storytelling, Tiana age 6. Delivering kids video content on The Liberty Facebook page. Storytelling Mondays/Fridays, Creative fun on Wednesdays including baking, craft, fitness. Presenting informative, life lesson, wellbeing, fun stories. Current affairs evolved from Coronavirus to Black Lives Matters, we adapted, incorporated stories covering diversity/inclusivity. 

Objective/Goals during lockdown:- 

• Engage with community/shoppers 
• Maintain customer relationships 

• Stay front of mind 
• Maintain loyalty 
• Build positive brand perception  

Investment/Costs 

• Tiana’s Tales videos were recorded on Iphone by Marketing Manager and daughter/presenter, therefore no cost. Agencies charges for adult presenters:- 

• £240 for Art & Craft Videos 
• £275 for Storytelling Videos 

• Kid’s Corner ran from week 2 of lockdown until school resumed in September, equating to a saving of £790 weekly, Total: £18,170. Due to requests, it continued as x1 weekly storytelling. 2 years on, it’s used during kid’s holiday periods and significant events.