The Netherlands is at the forefront urban innovation with progressive developments, organisations and city region wide strategies. Join urbanOvation for an inspirational study tour that explores how new design, development and investment strategies can affect your thinking. Learn how retail offers in different contexts are being reshaped in response to the seismic shifts in our world today.

Developed by the urbanOvation Future Places Forum, the study tour will provide the inside story from key decision-makers and connect participants with urban innovation peers over two and a half inspiring days. The programme is shaped around sharing insights, experiences and engaging with some of the most innovative cities, retail and real estate developments in Europe.

• Places are limited to ensure an intimate and interactive experience
• Revo members can register for the urbanOvation Member rate by first signing up to the urbanOvation community (free) here: https://urban-ovation.com/signup.

Please find the registration details here : https://urban-ovation.com/networks/events/56201

• Registration includes: lunches, dinners, cruise and transport during the two days. Participants will need to arrange their own accommodation and we are aiming to stay in the same hotel or area of Amsterdam.
• The study tour is developed by the urbanOvation Future Places Forum in partnership with Kern.

Study Tour Focus

Transit Orientated Mixed Use Development – Innovation & best practice

• Exploring successful transit orientated development areas in Amsterdam, Utrecht and Rotterdam
• Meeting people who initiated and lead regions, developments and regeneration
• Share insights into what underscores success or unlocks challenges

Evaluate and debate very different approaches to major retail, office and mixed use developments

• Oostpoort – Amsterdam with Syntrus Achmea Real Estate
• Gelderlandplein – Amsterdam with Kroonberg Groep
• Hoog Catherijn – Utrecht with Klepierre
• Mall of the Netherlands – The Hague with Westfield

Future Places of Food – market insights and emerging trends

• Streets, Squares and Market Halls
• New forms of dining and socialising

STUDY TOUR PROGRAMME

22 SEPTEMBER – AMSTERDAM

10:00 – 11:00 – REGISTRATION – WELCOME COFFEE – CIRLC, Zuidas, Amsterdam

11:00 – 13:30 TRANSIT ORIENTATED DEVELOPMENT & LUNCH – ZUIDAS

Zuidas was developed as Amsterdam’s financial district due to its proximity to Schiphol airport, the city centre and its connectivity to other cities across the Netherlands and beyond. In recent years the city has begun transforming the region into a unique neighbourhood where people can live, work, and enjoy recreational activities.

14:00 – 15:00 ADAPTIVE RETAIL – GELDERLANDPLEIN

Gelderlandplein is a major shopping mall that was developed almost 50 years ago and has more recently been transformed into a modern destination with a mix of local, regional and international specialty shops, restaurants, a hotel, children’s play areas, art works and annual events.

Tour and presentation by Krooneberg Groep

16:00 – 17:30 OOSPOORT – AREA DEVELOPMENT – AMSTERDAM

Amsterdam Oostpoort has been realized on the former site of the Oostergasfabriek. It offers a combination of living, working, a large shopping cluster, sports facilities, a Community School, cultural facilities, and a new district office. This makes Oostpoort an attractive centre for the Oost/Watergraafsmeer district.

Overview by Herman Kok + Syntrus Achmea Real Estate

18:00 – 21:30 – CANAL CRUISE & DINNER – DAY 1 REFLECTIONS

23 SEPTEMBER – UTRECHT, THE HAGUE & ROTTERDAM

8:00 – 9:00 TRAVEL TO UTRECHT

9:00 – 11:00 TRANSIT ORIENTED INNER CITY REGENERATION – HOOG CATHERIJN

The City of Utrecht has created a new city centre surrounding its central station. We will tour from the new Station Hall through the Hoog Cetherijn, an impressive modern shopping mall that connects the station with the heart of the old city. We will also see new mixed use developments and the world’s largest cycle parking facility (12,500 bikes).

Presentation and tour lead by Manno Overtoom, Director Development and Transactions, Klepierre and William Sebring, Managing Director, Stir Architects

11:00 – 13:00 WALKING TOUR HOOG CATHERIJN TO THE OLD CITY + LUNCH

14:00 – 15:00 MALL OF THE NETHERLANDS – TOUR

The Mall of the Netherlands is one Westfield’s flagship location in Europe and the largest shopping mall in the country with over 300 stores, restaurants and entertainment. Unibail-Rodamco-Westfield redeveloped the Leidsenhage shopping centre with an estimated investment of approximately €570m.

Tour and Presentation by Herman Kok and Westfield

16:00 – 18:00 WALKING TOUR ROTTERDAM CENTRAAL TO MARKTHAL

Rotterdam is a ‘modern’ city with amazing architecture, unique urban design and retail precincts. During the tour we will explore Lijnbaan a car free pedestrian retail precinct developed after the war, Koopgoot a sunken retail passage that connects two important districts and the renowned Markthal, an iconic residential and indoor food hall.

18:00 – 19:00 EXPLORE ROTTERDAM including a walk through the innovation districts that connect the city regions and central station.

19:00 – 21:30 CLOSING ‘BOREL’ (DRINKS) and DINNER – ROTTERDAM

21:30 – 22:30 TRAVEL TO AMSTERDAM

24 SEPTEMBER – AMSTERDAM (optional)

For those interested in staying an additional day, we will be arranging a cycle tour exploring urban innovation around Amsterdam. No additional costs and participants to organise their own cycle hire.